Step 1. Purpose
What will the website do?

The most important function of any website is it’s purpose. A website must have a function in the day-to-day operation of your business otherwise there is little point in spending your time and resources in building and having one.

Before building your website take into consideration what it’s primary function will be. Examples of the types of purposes that a website can have are online sales, business promotion, news portals, customer retention and lead generation.

Step 2 : Good Design
How will the website look?

Once your website has a purpose, the next step is the look and feel. … Continue Reading

We live in a visual world. Daily we are surrounded by thousands of images, all competing for our attention, asking us to ponder their meaning and consider the product or service on offer. A vast amount of this visual stimulation can be classed as graphic design. From a giant image on a billboard to a tiny logo on a business card, each graphic has a purpose to promote a product or service. Art and design both use a visual language to capture a viewer’s interest and pass on a particular message. Both disciplines can be rich in aesthetic content and … Continue Reading